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The Reality of the Airbnb Market: Is a Collapse on the Horizon?

The Reality of the Airbnb Market: Is a Collapse on the Horizon?

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## Introduction

The housing market has been experiencing a period of uncertainty in recent years, with factors such as increased mortgage rates and a shortage of inventory contributing to its instability. Now, it seems that the popular short-term rental platform Airbnb may also be facing challenges. Recent data from AllTheRooms suggests a significant decline in revenue per listing for Airbnb hosts, raising concerns about the potential impact on the housing market as a whole. In this article, we will explore the validity of these claims and delve into the potential implications for both Airbnb hosts and the real estate market.

The Data on Airbnb Revenue Declines

According to the data sourced from AllTheRooms, several popular vacation spots and major metro areas have experienced substantial drops in revenue per available listing between May 2022 and May 2023. Locations such as Sevierville, Tennessee; Myrtle Beach, South Carolina; and Asheville, North Carolina, have seen revenue declines of at least 42%. Even major cities like Phoenix, Austin, Nashville, Denver, New Orleans, and Seattle have witnessed revenue reductions of more than 35% during the same period.

However, it is important to note that there is some disagreement regarding the accuracy of these figures. Jamie Lane, the chief economist and senior vice president of analytics at AirDNA, a data platform specializing in short-term rentals, argues that the data from AllTheRooms is inaccurate. According to Lane, while revenues per listing for Airbnb have indeed declined in 2023, the drop is only slightly above 3%, rather than the reported 40% or more. Airbnb itself has also disputed the data, stating that it is inconsistent with their own findings. The company reported a 19% increase in Nights and Experiences Booked during the first quarter of 2023 compared to the previous year.

The Potential Consequences for the Housing Market

The decline in revenue per listing for Airbnb hosts could have significant implications for the housing market, particularly if struggling Airbnb owners decide to sell their properties. According to the data shared by Nick Gerli, CEO of Reventure Consulting, the number of short-term Airbnb and VRBO rentals in the United States exceeds the number of homes available for sale by approximately 380,000. This significant supply-demand imbalance, coupled with declining revenues, may lead to a decrease in home prices.

The impact of this potential housing market downturn is particularly pronounced in markets that have experienced the most significant revenue declines. For example, in Phoenix, the number of investment properties outweighs the number of homes for sale by nearly 10,000. The situation is even more extreme in Sevier County, Tennessee, where there are almost 10 short-term rentals for every house on the market.

The Fate of Airbnb Owners

The repercussions of the revenue collapse in the Airbnb market are likely to vary for different categories of hosts. Gerli suggests that "newbie" owners who entered the market in the past 1-2 years and purchased properties at higher interest rates may face the greatest challenges. These owners, burdened with high monthly payments and thin profit margins, may be forced to sell their properties as a result of the downturn. On the other hand, more experienced hosts who invested in Airbnb properties before the pandemic, at lower mortgage rates, may have greater financial stability and be better equipped to weather the storm.

Debating the Collapse: Is It Real?

While Gerli's hypothesis of an imminent collapse in the Airbnb market has gained attention, it is not without its skeptics. Economist Jamie Lane argues that the decline in revenues per listing should not be equated with a collapse. He points to AirDNA data that shows more modest revenue drops, such as 9.4% in Sevierville and only 3% in Phoenix. Lane suggests that the decline in revenues is expected but not catastrophic, and that overall revenue earned by short-term rental hosts and property managers in the U.S. is projected to increase by 13% in 2023.

Exploring Alternative Perspectives

As the debate over the potential collapse of the Airbnb market continues, it is worth considering alternative perspectives on the future of short-term rentals. One such perspective comes from Lee Gonzalez, co-founder of L&L Hospitality, a company that operates hostels in the United States. Gonzalez believes that the rise of Airbnb has paved the way for hostels to thrive in the U.S. market. While hostels have traditionally been stigmatized, Gonzalez argues that younger travelers, who were raised with Airbnb and are more open to shared spaces, may be more receptive to the hostel model. By offering affordable, clean, and well-managed accommodations, hostels could provide a competitive alternative to Airbnb for budget-conscious travelers.

The Competitive Landscape

In addition to the potential rise of hostels as an alternative to Airbnb, legacy hotel brands are also vying for a share of the short-term rental market. Hilton hotels, for example, recently aired a commercial targeting disgruntled Airbnb users, emphasizing the reliability and quality of traditional hotel rooms. This competition from established hotel chains highlights the changing dynamics of the short-term rental industry and the need for Airbnb to adapt and innovate to maintain its market dominance.

The Rebalancing of the Real Estate Market

While a potential collapse in the Airbnb market may have negative implications for hosts and investors, it could also lead to a rebalancing of the real estate market. The influx of Airbnb listings for sale could increase the supply of homes on the market, potentially driving down prices and making homeownership more accessible for first-time buyers. Additionally, the stabilization of the Airbnb market could present new opportunities for aspiring hosts and investors to enter the market at more favorable conditions.


The data on declining revenues per listing for Airbnb hosts raises questions about the stability of the short-term rental market and its potential impact on the housing market. While there are differing opinions on the severity of the situation, it is clear that the landscape is evolving. The rise of alternative accommodations, such as hostels, and the competition from established hotel brands further contribute to the changing dynamics of the industry. Ultimately, the fate of the Airbnb market and its potential collapse will depend on various factors, including traveler preferences, market conditions, and the ability of Airbnb to adapt to new challenges.